Social Media

Grow Your Brand Presence, Drive Quality Leads Learn about our on-point Social Media services…

Paid Advertising Services
Paid advertisements offer your business the opportunity to connect with interested leads that haven’t found your business on social media yet.

Build Your Brand
The more people get exposed to your brand, the more they become familiar with it. Brand familiarity will lead to more conversions down the line.

Reach Large Audiences
A huge advantage of social media is the ability to reach large audiences easily and affordably. It opens the door for your business to find more leads who want your products or services.

Drive Traffic To Your Website
Social media is a great opportunity for driving traffic to your business’s website where your audience can check out your products and services.

If you’d like to know how OnPoint can grow your Social Presence,
Connect With Us, you’ll be glad you did.

Why Social Media?

Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn; we are willing to bet that you are active on one or more of these Social Media Platforms, and if not, it’s a conscious decision as opposed to lack of knowledge of their existence.

The world of online consumers is so engrossed in Social Media channels that according to ‘We Are Social’, the average online user devoted approximately 2 hours and 24 minutes per day to Social Media in 2020. That adds up to roughly 16 hours per week and 64 hours per month. This is the amount of time that your business could potentially be in the spotlight to Social Media users, without considering the spread of potential reach across multiple platforms.

Driving traffic to your website, generating leads, promoting conversions, targeting the right audiences and being able to execute a multitude of creative and impactful campaigns, all lie within reach through the proper use of Social Media to create brand awareness that leaves a lasting impression on users.

It affords businesses the opportunity to actively engage with existing and potential clientele in a way that builds trust and faith in your brand through its online presence.

Types of Social Media Marketing

Paid Social Media Marketing gives your business the opportunity to target audiences based on location, interests, and demographics as whole.

Your spend is therefore quantified with tangible results and is concentrated in the right avenues for generating conversions.

There are various Social Media Marketing strategies and tactics that can be executed across LinkedIn, Facebook, Instagram, and YouTube that will give your business the opportunities and the audiences needed to boost sales.

With infographics, social media scheduling, posts, video, YouTube, and competition-based campaigns, Social Media Marketing opens doorways to impactful advertising that oozes originality and creativity.

6 Important Reasons To Invest In Social Media

1 | Gain Customer Engagement

Gaining engagement from your customers is a huge benefit with social media. Posting regular interesting and engaging content will help your brand appear on customers’ as well as their friends’ newsfeeds and timelines. This will increase the number of people seeing your content.

2 | People Tend Buy From People

People buy from people they like and can relate to, which is what makes social media your brand’s voice. Before making a purchase, people source information on businesses, and some of the first places they look are on social media. To connect with potential customers, you need to be able to show who you are.

3 | Boost Your SEO

An important benefit of social media is a key role it plays on your search engine optimisation. Social Media and SEO have a strong relationship and when used correctly can benefit your brand greatly. Social platforms act as signals to search engines that your brand is legitimate and trustworthy.

4 | Discover Leads

Social media provides customers with an easy way to express interest in your brand and your offerings. An important benefit of social media for your brand is lead generation, most social platforms offer some form of lead generation that is specifically designed to collect leads.

5 | Become An Industry Leader

Social media offers the opportunity to become the go-to brand when people want to know about your specific industry. Publish content for your audience, not just the latest updates of your brand. Your brand needs to be “social” which includes being helpful and engaging.

6 | Send People To Your Website

While there is plenty that people can learn about your brand on social media, you can use it to drive people to your website, which contains the finer details and more extensive information.

Our Social Media Services Include

Facebook Ads
LinkedIn Ads
Youtube Ads
Instagram Ads
Social Media Content Creation

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