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Web Design & Development

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Why You Need Great Web Design & Development

Your website is the digital face of your company and often the first point of contact consumers will have with your business, your brand, and your Corporate Identity, making professional website development and design an essential part of modern advertising.

As such, it is imperative that the visual appeal, user experience, and functionality of your landing page and website as a whole, are tailored to represent you and your brand in a way that drives your core focuses across efficiently, while giving your clients a user-friendly experience that stands out.

Professionally Designed Websites: An Investment That Sees Returns

Having a professionally developed website is paramount to seeing return on investments as they pertain to your digital marketing efforts and online presence.

Think of your website as the nucleus of your online endeavours; not only is it an epicentre for building your client base, creating consumer trust, and promoting conversions, but it also gives your business vital metrics about consumer needs and behaviours. With this information, your digital strategies can be enhanced and your approach to consumers can be more targeted, adjusted and optimised accordingly.

Understanding that your website is essentially the online brand packaging of your business should indicate the importance of having website development and design that communicates sophistication and professionalism. Generic builds simply lack this, in addition to the crucial backend development that will streamline your Digital Marketing endeavours and provide valuable insights.
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6 Important Reasons To Invest In Web Design & Development

1 | A 24/7 Showroom, For Everything

If you have a business that has limited floor space for your products, your problems can be solved with a website. You have virtually unlimited space to list all your products in as much detail as you want, and potential customers can read up on them at any time.

2 | Be Where Your Customers Are

Even having a basic website is helpful. For many people, if they can’t find it online, it doesn’t exist. Most websites these days can automatically alter themselves to fit both smartphones and desktop computers. If most of your customers seem to always have a smartphone in their hand, a website is the ideal way for them to reach you.

3 | Increase Leads From Online

Gaining visitors to your website is good, but gaining customers is even better! With a well-optimised website, you get your potential leads to call, sign up, or purchase a product from your company. You can turn your website into a leading salesperson for your company.

4 | Improve SEO Rankings

When you search online through sites like Google, Bing, or Yahoo, you will see a list of websites with answers to your request. Not having a website makes it nearly impossible for your company to rank and gain free traffic and sales from search engines.

5 | Own Your Name

Creating a site and buying a domain name (like ‘onpointmedia.co.za’) helps stake your claim to your business’s name, and is a quick and easy way to improve your brand identity. You can also get a unique business email that will add to that sense of branding as well (like ‘info@onpointmedia.co.za’).

6 | Look Professional

Rather than just being the “corner shop” down the street, having a website (especially a well-made one) gives the impression that you are serious, and ready to do business with all kinds of customers. It lends to the credibility mentioned in the survey result above.

What Kind of Website is Best Suited to Your Business?

Web development and design is best executed through an understanding of your business and its core focuses.

For businesses that are product-centric, e commerce or catalogue websites naturally fit the mould.

For businesses that are orientated around providing a service, static websites provide the perfect platform for getting your message across to your consumers.

Contact our team at OnPoint Media, email us at info@onpointmedia.co.za to gain insight into what kind of website and functional website development will fit the mould of your business for the best outcomes.

Our Web Design & Development Services Include

WordPress Development
WordPress Site Maintenance
eCommerce Development
WooCommerce Development

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