Search Engine Optimisation

Grow Organic Traffic To Your Website, By Obtaining Higher Rankings
Learn about our on-point SEO services…

Increase Traffic To Website
Being higher up on the search listings will naturally result in more traffic for your website…

Generate More Sales
The better the quality of users to the site, the better the leads and ultimately sales that will be generated…

Sustainable Results
Correctly implemented search engine optimisation has the potential to offer sustainable results that your company can rely on for the long term…

Improve Brand Credibility
Every time a website is ranked in a search, it serves as a branding opportunity. Customers are able to identify you as an industry leader.

If you’d like to know how OnPoint can grow your SEO,
Connect With Us, you’ll be glad you did.

What is SEO?

Search Engine Optimisation is the practice of ensuring that the content on your website aligns with Google’s Best Practices to ensure that your website ranks as high as possible on Google’s Search Engine Results Page (SERP).

This way, digital consumers on the hunt for specific products and services will be more likely to select your website and thus your products and/or services as their key solutions, even when faced with competitors.

The Importance of Professional SEO Services

When these digital consumers search for results, it’s our job to ensure that your business is one of the first search result hits they see.

More traffic being directed to your website through best practices that speak to Google’s Algorithms translates to a higher turnover and a better client retention rate.

We don’t just want you “on the digital map”, we want your business to be the “X Marks the Spot” beacon.

9 Important Reasons To Invest In SEO

1 | SEO Builds a Better Website

The SEO expert will tweak the site in order to make it more search-engine friendly; and will also make the website more attractive to visitors. There is no point in having a website if nobody can find it!

2 | SEO Gets Companies Noticed

Search Engine Optimisation is designed to get websites ranked in search engines for relevant keywords. Making it easier for your clients to find you when looking for products or services like yours.

3 | SEO Extends to All Corners of the Market

SEO pushes for optimisation of both long and short tail keywords in order to extend to different corners of the market. As it continues to optimise websites for more keywords; it will bring more targeted traffic to the website.

4 | SEO Improves Brand Recognition

Every time a website is ranked in a search, it serves as a branding opportunity. The branding effect is increased with dual exposure of both SEO and PPC. The more that the website is found in search results, the greater the opportunity is for the website to be branded.

5 | SEO increases Click Opportunities

What makes the searcher click on a specific site? It’s the feeling that it is more targeted to what the searcher wants- This is SEO! It’s not just about editing tags to get rankings; it’s about editing tags to make them as compelling as possible for the searcher.

6 | SEO Produces Targeted Traffic

SEO helps you reduce untargeted traffic while increasing targeted traffic. This eliminates traffic that you can’t help with and gives you more time to assist the traffic that you can. HOW? With carefully crafted ‘meta title’ tags and ‘meta description’ tags.

7 | SEO Speaks to a Specific Audience

It is the SEO’s job to speak to the searchers intent by optimising the content of the pages. If you speak the searcher’s language you are more likely to build trust and get a sale.

8 | SEO Generates Sales

By optimising a site, the SEO helps the visitor move from search to site, to answers, and finally to conversion. This is done through a number of on-page optimisation strategies, including the use of solid architecture and implementing calls to action.

9 | SEO is Profitable

If SEO can give you a profitable return of +10%, it doesn’t matter if it costs R10, 000 or R100, 000. The only loss is when you cut your SEO investment. Of course, not all SEO is equally profitable and smaller SEO campaigns will generally take a longer time to generate a positive ROI.

Our SEO Services Include

Technical SEO – (Checking “Behind the scenes” SEO elements for search engines)

Keyword Research – (Researching what your customers are looking for)

Content Strategy – (Planning out best use of content to draw customers)

On-Page Optimisation – (Key ingredients to ranking your website on search engines)

Off-Page Optimisation and Link Building – (Obtaining “link juice” to aid rankings)

Analytics – (Get all the insights, and make calculated decisions for your customers)

Competitor Analysis – (Understand what your competitors are doing and do it better)

Want To Build Brand Recognition and Grow Your Revenue Online?

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